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Usually, apps have a lower number of high-ranking keywords, and the number of keywords increases as rankings go down.
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What we are used to is a graph that is skewed towards the bottom. The shape of the ranking distribution chart captures our attention.
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With a visibility score of 90, the app is very easy to come across in the App Stores. MobileAction’s ASO Intelligence tool clearly shows the organic strength of the app. The ASO health of the app also benefits from this. This increases brand name popularity significantly. Videos titled “How to earn money with Robinhood” or “How I made X Dollars in one day with Robinhood” are plenty on the video platform. Many YouTubers are using the app’s name in their titles in order to capture the attention of rookie traders. Robinhood is also lucky to have a “self-propelled” advertising scheme. Estimated Monthly Active Users of Robinhood With our Market Intelligence tool, we can clearly see that the estimated monthly users of Robinhood have increased significantly during Covid-19. By having almost no entry barrier and a very simple-to-use interface, it is no surprise that Robinhood managed to turn many people into traders. Since the start of the pandemic, millennials and amateur traders have been using Robinhood to enter the financial markets. Some sources such as Reuters estimate their valuation to be over $20 billion! Launched in 2014 by Baiju Bhatt and Vlad Tenev, the app became a huge success. According to InvestorPlace, the stock trading app Robinhood is working with Goldman Sachs to prepare for their IPO.